Welcome to Under Armour | SmartLife BrandPass™

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A little about us

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MEN

WOMEN

KIDS

SHOES

All our gear is tried and tested by real athletes and perfectly calibrated to help you perform. All you have to do is suit up and show out.

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Our loyalty program is the athlete's pass to the best of Under Armour. Join now to level up your experience to include:

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Armour Access Is Better In The App

Unlock the very best of our loyalty program in our newly re‑designed app. Earn points when you scan your mobile pass in store.**

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Innovating Since 1996

It all started with a t‑shirt. Our founder, Kevin Plank saw a problem: heavy, sweat‑soaked cotton tees were weighing him down on the football field. His game‑changing solution? HeatGear^® baselayer. A light, cool layer built from science, innovation, and the best materials. Today, we're still making athletes better in the same way, developing new gear with our proven innovation process.

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**Armour Access members who scan their Mobile Pass during check‑out at an Under Armour Brand House and Under Armour Factory House will earn 25 bonus points. Printed and/or digital receipts will not reflect bonus points. Bonus points will be deposited into a member's Armour Access account. Only the first Mobile Pass scan will qualify for bonus points each day. Valid in US only.

^UA.com and UA App only. US only. One-time use. Cannot be combined with other codes or employee discounts. Exclusions apply. Valid for 14 days. You agree to receive recurring automated marketing texts from UA at the number provided. Consent is not required to purchase. Msg & data rates may apply. Reply STOP to opt out. and .

2026 Under Armour, Inc. All Rights Reserved.
101 Performance Dr., Baltimore, MD 21230

🔥 Verified Deals from Under Armour 6 Live Deals

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